The Future of Tourism - a joint paper from Yellow Railroad and 56 Degree Insight
New trends and innovations continually disrupt industries, and the tourism industry is no exception. Keeping pace with these emerging tourism trends can help businesses stay competitive and cater to customers’ needs. Of course most innovations and resulting changes in consumer behaviour don’t tend to be immediate - they are often gradual in their introduction, and as consumers, our behaviours change at a similar pace. However there is always a great eagerness and appetite to unearth and take advantage of any ‘big trends’ in travel and tourism and to stay ahead of the game.
To examine global trends in travel and tourism in more detail, 56 Degree Insight teamed up with Tom Buncle, Managing Director of Yellow Railroad Ltd and our joint paper summarises the key trends which Tom has identified and which we have subsequently looked at through the lens of the Scottish population by quantifying key measures in the January 2025 Scottish Tourism Index. We tested reactions to these potential travel and tourism trends - and in particular, aimed to identify which ones resonated most.
Read more by downloading the detailed infographic, available by clicking the link below:
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